WhatsApp automation for clinics

Automating your clinic's WhatsApp without turning it into a cold bot

Automating WhatsApp in a clinic is not about sending more messages, it is about replying better with less effort. Kura uses the official WhatsApp Business API, connects to your schedule and handles repetitive conversations with your own tone. Reception and customer care only step in when the situation calls for human judgement.

Automation with judgement

AI closes what it can, escalates what it should. No robotic replies in a loop.

Official API, your number

We work on your current number through the WhatsApp Business API. The patient sees your clinic's brand.

Tone and brand

Templates, language and voice match the clinic. It never sounds like a generic script.

Audit trail

Every action is logged with who, when and why. Full auditability by default.

Which flows should be automated first

Start with what generates the most volume and requires the least judgement. Usually reminders, confirmations and reschedules. From there, open up NPS, review requests, reactivation and acquisition.

  • Appointment reminders and confirmations.
  • Reschedules and cancellations from chat.
  • NPS surveys and Google reviews after the visit.
  • Reactivation of inactive patients or those with pending treatment.
  • Acquisition: immediate replies to Meta and Google ad leads.

Why WhatsApp Business alone falls short

WhatsApp Business solves a small operation. When hundreds of messages arrive each day with rules by site, language and specialty, no routing and no AI means you need a dedicated team to reply. Kura adds the orchestration layer, knowledge base and shared inbox to scale without hiring more reception.

Integration with PMS, CRM and marketing tools

Automation only matters if it talks to the real systems. Kura integrates with practice management software, dental software, CRMs and advertising platforms. Data flows in real time, actions land on the patient file and campaigns receive replies that actually qualify leads.

Privacy, GDPR and health data

We process and store data on European Union infrastructure. We sign the data processor agreement, keep access logs and apply role and site-based permissions. Automation must not become an excuse to lose control over health data.

Use cases by specialty

Operations change with the type of clinic. These are the flows with the biggest impact for each profile.

Dental clinics

Recall reminders, treatment confirmations, treatment plans signed over chat, and recovery of patients who never finished their plan.

Aesthetic medicine

Lead capture from ads, prequalification, follow-up session scheduling, and seasonal package promotion.

Physiotherapy and rehabilitation

Multi-session series, daily reminders when needed, exercise follow-up, and clean closure when the patient finishes.

Veterinary

Vaccination notices, recall reminders, pet pick-ups, and proactive messages when the next dose is due.

Psychology and mental health

Discreet confirmations, cancellations with notice, between-session follow-up, and routing to the professional when needed.

Multispecialty medical centres

Routing by specialty, location and priority. Every conversation lands at the right team without passing through reception three times.

Frequently asked questions

Can I keep my current WhatsApp number?

Yes. Kura manages your number through the official WhatsApp Business API. Patient and team see the clinic's brand and number.

Does automation replace reception?

No. It removes repetitive volume and delivers to the team only what needs human judgement. Reception gains time to provide proper care.

How long does it take to go live?

Typical rollout takes 3 to 4 weeks, including integration, configuration and team training.

Does it work in multiple languages?

Yes. It detects the patient's language and replies in Spanish, Catalan, English, French and German.

How is the return measured?

Kura reports every month on no-shows avoided, slots recovered, leads handled, NPS and reception capacity released.

Decide what to automate first

If you want to know which WhatsApp flows you should automate first in your clinic, book a demo. We walk through your operation and propose a realistic rollout order.

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